Thanks for the link!
We hope that all of you will share the BU Votes campaign with your friends. Be it a link or simply telling your friends about us, we appreciate it. So here is a thanks to Jake for being the first to give us a link.
Monday, October 16, 2006
Sunday, October 15, 2006
The power of the blog
So why does SUEC need a blog? SUEC doesn't advocate, nor does it have to listen to students (but it should) so why does SUEC need to connect with students via a blog.
GM does it. GM Blogs (link to the right) are two blogs that demonstrate the power of corporate blogging. Corporations are in a psoition to not need to hear whateveryone is saying, nor do they need to connect with all their consumers - but will be better if they do. GM has used their blogs to directly respond to negative columns and get "their side" of the story out to the masses.
So why does SUEC need a blog? SUEC doesn't advocate, nor does it have to listen to students (but it should) so why does SUEC need to connect with students via a blog.
GM does it. GM Blogs (link to the right) are two blogs that demonstrate the power of corporate blogging. Corporations are in a psoition to not need to hear whateveryone is saying, nor do they need to connect with all their consumers - but will be better if they do. GM has used their blogs to directly respond to negative columns and get "their side" of the story out to the masses.
Wednesday, October 11, 2006
Is this blog actually going to help?
We sure hope so, but we aren't leaving it at a hope. This blog will be using Google Analytics to track our success of connecting with students on campus. This will allow us to know how much time we should spend blogging to connect with voters and what topics we should focus on more.
Thus far, we haven't heavily promoted the BU Votes campaign or this blog and yet you can see the results already:
This is just an example of the detailed data BU Votes can use to gauge where we should be focused. We look forward to seeing these numbers jump as we are able to promote the voting campaign more heavily.
We sure hope so, but we aren't leaving it at a hope. This blog will be using Google Analytics to track our success of connecting with students on campus. This will allow us to know how much time we should spend blogging to connect with voters and what topics we should focus on more.
Thus far, we haven't heavily promoted the BU Votes campaign or this blog and yet you can see the results already:
| Date Range | Visits | Page Views |
| 10/4-10/10 | 89 | 1301 |
Tuesday, October 03, 2006
The campus is big, how do we connect?
Getting out the vote this year at Boston University is similar to the challenge any group planning a campus wide event faces - how do we connect with such a large campus?
Advertising through the GSU Link and Warren poster cases, even littering dorms with handouts don't always do the trick. Boston University is not the most personal place and that isn't any big secret. Most of us connect to parties and other events through friends: word of mouth. We trust our friends to tell us about anything they consider worth their time and ours.
Consider this: theyrule.net shows how executives and boards fo directors are connected. Taking two diverse companies, Aramark and American Express we can see how easily the two group are connected. Consider Aramark as West Campus and American Express as East Campus. Through only one jump they are connected even though they are seemingly so different.
BU Votes will not just be an advertising campaign, it will be a campaign among friends. The leaders on our campus are interconnected through multiple group and activity involvements, in much the same manner that executives and boards of directors are connected. The leaders of our campus can help extend the BU Votes campaign from East to West Campus and across to South.
Getting out the vote this year at Boston University is similar to the challenge any group planning a campus wide event faces - how do we connect with such a large campus?
Advertising through the GSU Link and Warren poster cases, even littering dorms with handouts don't always do the trick. Boston University is not the most personal place and that isn't any big secret. Most of us connect to parties and other events through friends: word of mouth. We trust our friends to tell us about anything they consider worth their time and ours.
Consider this: theyrule.net shows how executives and boards fo directors are connected. Taking two diverse companies, Aramark and American Express we can see how easily the two group are connected. Consider Aramark as West Campus and American Express as East Campus. Through only one jump they are connected even though they are seemingly so different.
BU Votes will not just be an advertising campaign, it will be a campaign among friends. The leaders on our campus are interconnected through multiple group and activity involvements, in much the same manner that executives and boards of directors are connected. The leaders of our campus can help extend the BU Votes campaign from East to West Campus and across to South.
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