The power of the blog
So why does SUEC need a blog? SUEC doesn't advocate, nor does it have to listen to students (but it should) so why does SUEC need to connect with students via a blog.
GM does it. GM Blogs (link to the right) are two blogs that demonstrate the power of corporate blogging. Corporations are in a psoition to not need to hear whateveryone is saying, nor do they need to connect with all their consumers - but will be better if they do. GM has used their blogs to directly respond to negative columns and get "their side" of the story out to the masses.

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