Tuesday, October 03, 2006


The campus is big, how do we connect?
Getting out the vote this year at Boston University is similar to the challenge any group planning a campus wide event faces - how do we connect with such a large campus?

Advertising through the GSU Link and Warren poster cases, even littering dorms with handouts don't always do the trick. Boston University is not the most personal place and that isn't any big secret. Most of us connect to parties and other events through friends: word of mouth. We trust our friends to tell us about anything they consider worth their time and ours.

Consider this: theyrule.net shows how executives and boards fo directors are connected. Taking two diverse companies, Aramark and American Express we can see how easily the two group are connected. Consider Aramark as West Campus and American Express as East Campus. Through only one jump they are connected even though they are seemingly so different.

BU Votes will not just be an advertising campaign, it will be a campaign among friends. The leaders on our campus are interconnected through multiple group and activity involvements, in much the same manner that executives and boards of directors are connected. The leaders of our campus can help extend the BU Votes campaign from East to West Campus and across to South.

No comments: